Sustainable Fabric: What is EcoVero viscose and what makes it sustainable?

What is EcoVero viscose and what makes it sustainable?


EcoVero viscose from the company Lenzing is derived from certified renewable wood sources using an eco-responsible production process. It’s made using sustainable wood from controlled sources: FSC (Forest Stewardship Council) or PEFC (Program for Endorsement of Forest Certification Schemes). It is the environmentally friendly alternative to traditional viscose fabrics that are produced from wood pulp, which contributes to deforestation.

According to Good On You, nearly all the chemicals used during the production of EcoVero are recovered and reused, resulting in 50% less emissions and taking up half as much energy and water in production. Compared to other conventional fabrics like viscose, the production of EcoVero has a substantially smaller environmental footprint. 

Here’s more on what makes EcoVero viscose a sustainable fabric

EcoVero is fully biodegradable and compostable. It’s easy to recycle and can be reused to produce new fibres. If a clothing item made out of EcoVero does end up in a landfill, it will biodegrade entirely in several months without releasing any toxic chemicals into the soil. 

EcoVero also has a very transparent production system, as you can find out the history of the fibre, including production, distribution, and disposal information. With closed loops and chemical recovery, Lenzing shows the way to a sustainable production of cellulose fibres. Viscose fibre production releases carbon disulfide and hydrogen sulfide as gases, but with Lenzing’s closed loop production, these gases are not released into the environment. They are recovered, converted and returned to the production process to be used as raw materials.  

Why we use EcoVero at this is willow

At this is willow, we use 100% EcoVero fabric for our Quinn Dress and in products in development still. By using this fabric, not only are we helping to reduce carbon emissions, loss of forests and water, but it’s also a beautiful and versatile fabric too. It’s lightweight, soft and flowy, with moisture regulation making it breathable.

By increasing our use of fibres like EcoVero, we can significantly lower our impact on the environment, compared to using conventional fabrics such as polyester, nylon and rayon. While buying clothes that are environmentally sustainable is an important factor in reducing your environmental impact, the best way to reduce your carbon footprint is to purchase less clothing. 

Making your purchases count and having a full understanding of where your clothes come from can give you confidence that your fashion choices are environmentally responsible.