At this is willow, sustainability, and transparency are imperative to us and it's no secret that the fashion industry is one of the most polluting industries in the world.
This is why we use environmentally friendly fabrics such as deadstock in our design
Deadstock fabric, also known as overstock, surplus or jobber fabric, is great for the environment as it uses offcuts and excessive fabrics from other companies.
This fabric is then reused and revitalized. This helps minimize the amount of waste from these fabrics and to keep them from ending up in landfills or from being burned.
Deadstock comes from fashion houses that have either a surplus of fabric or unused textiles that would otherwise be thrown out and potentially become non-biodegradable garbage.
Globally, an estimated 92 million tons of fabric go to the landfill each year. In the USA alone, 85% of the clothes that are thrown out end up in landfills or are burned.
Using deadstock helps to reduce the carbon footprint that would have been used to produce new material, and in turn saves energy and water. This helps to reduce the negative impacts of overproduction, which is a prominent issue in the fashion industry.Reclaiming and utilizing just one yard of deadstock fabric can save about 700 gallons of water. A big win for the environment!
There are a variety of great suppliers to purchase deadstock from that use high-end fabrics and are sustainable. A supplier we use at this is willow, is Queen of Raw. They are online wholesalers where you can purchase deadstock fabrics, and they acquire their products from factories and textile mills from all over the world.
|Image source: Queen of Raw|
At this is willow, all of our clothing is made ethically and sustainably. Each piece is crafted with care and created with environmentally friendly materials.
Our first design, the Quinn dress, has a variation utilizing deadstock fabric from Queen of Raw. Here, we utilized a blue linen fabric comprised of Belgian flax that was woven in Ireland.
This sustainable dress is not only timeless, but environmentally sustainable. Because we use small-quantity orders of fabric (which Queen of Raw easily enables), our clothing is made exclusively as unique, limited-edition pieces.
We are proud to be at the forefront of environmental sustainability in the fashion industry at this is willow, while creating stunning pieces for women to wear for years to come!